BYOB*
Be Your Own Bartender
Be Your Own Bartender (BYOB*) is a monthly subscription service that sends cocktail recipes and ingredients to your door. This inspires people to take the party into their own hands and gives you the ability to be your own bartender.
This project required a complete brand overhaul. BYOB* needed a logo, custom typeface, a digital campaign and printed collateral. The main piece of this project that really stands out is the photography and packaging. From glass etching to screen printing, this brand greets people with the feeling of a fully stocked home bar.
Creative Direction • Design • Production • Brand Identity • Digital Strategy
BYOB* was a new concept and needed branding from the ground up. After the logo was created we started researching what assets were needed and what elements could be used and owned by the brand. This research lead to a custom typeface, patterns, icon styles, textures, animations and photography that would stand as the building blocks of BYOB*.
Packaging design was very important for BYOB* being that it's where the experience starts when you get your first box. When creating the packaging and printed materials we wanted to give the customer the feeling that this kit was shipped straight to them from the bar and what they would find inside would allow them to bring the bar experience home. The box included; a welcome card explaining all the things in the box, wood engraved coasters, a glass etched shot glass, a recipe box, one cocktail recipe card, the alcohol to make that recipe and a featured product card. Customers could also purchase the "Bartender's Bar Book" which includes 50 custom recipes, and a "Bartender's Tool Kit" that would come with all of the tools necessary to create any cocktail that BYOB* would send you. All of these things could be purchased on the website which was marketed with a 30 second pre-roll commercial spot and digital ads.
