Project LEAD is an after-school program in Leavenworth Kansas that specializes in pairing children and young adults with peers to work on homework and participate in other activities. Their goal is to keep them actively engaged within their community.
Project LEAD was in need of a logo along with a few other branding materials to get started. The logo and branding needed to be light hearted and colorful so it would not be seen as intimidating to those looking for a place to go after school. The logo and collateral design were created around the organizations core values; Leadership, Education, Attitude and Determination (LEAD).