The Collegio is a student-run weekly newspaper at Pittsburg State University that prides itself on being by students, for students.
The newspaper was in need of a total rebrand including; overall design, logo, social media and website. Being that the newspaper had a long-running history at PSU, it was important to include a recognizable and ownable asset in the redesign. The red "O" was carried over and has ended up being the main asset used and considered when making decisions like updated flags and social media treatments. From there, decisions about type, color, and website design were made.