about
✦
about ✦
hay, I’m Haily.
I’m an award winning art director and designer working to make the world a happier place through design, workshops and my personal brand of positivity. I create unique offerings from digital to print that turn traditionally boring subjects into engaging custom experiences.
Here’s where I’ve worked...
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Tappa Inc.
May 2022 - September 2024Worked with a global team to create branded content for our partners to promote our proprietary keyboard application.
Created mobile layouts in Figma to improve the UI/UX of our proprietary software to deliver user-centered designs that improved usability and customer satisfaction.
Developed and maintained a strong brand identity across all platforms, enhancing brand recognition and user engagement.
Provided mentorship and guidance to junior designers, fostering professional development and creativity.
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Brighton Agency
May 2017 – April 2022Directed multidisciplinary teams to translate client objectives into impactful creative concepts, while working closely with account managers to ensure alignment between the client's vision and creative execution.
Designed packaging layouts and associated campaigns to promote new products for global clients.
Crafted compelling visual identities and brand narratives that drove client engagement and loyalty.
Guided and developed junior creatives, fostering a collaborative and high-performance team environment.
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Washington University in St. Louis
August 2016 – May 2017Developed user-friendly and visually appealing websites that showcased college programs and events, while following ADA website design principles.
Created dynamic animations and multimedia content to enhance student engagement and promote campus initiatives.
Worked closely with faculty and administration to understand design needs and deliver effective digital solutions.
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blu20
May 2015 – May 2016Developed eye-catching graphics for advertising campaigns across print and digital platforms.
Edited promotional videos, commercials, and social media content that effectively communicated client messages and increased audience reach.
Collaborated with clients to create visual content that enhanced brand identity and market reach.
Managed timelines and deliverables for multiple projects, consistently meeting deadlines and client expectations.
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The Collegio
August 2013 – December 2015Lead and managed a full design staff to create compelling layouts and graphics for editorial content, enhancing the overall reader experience.
Maintained visual standards across all advertising and editorial materials, ensuring cohesive brand representation.
Worked closely with editors and photographers to align creative concepts with editorial objectives.
Oversaw multiple projects simultaneously, consistently delivering high-quality work under tight deadlines.