about

about ✦

hay, I’m Haily.

I’m an award winning art director and designer working to make the world a happier place through design, workshops and my personal brand of positivity. I create unique offerings from digital to print that turn traditionally boring subjects into engaging custom experiences.

Here’s where I’ve worked...

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  • Tappa Inc.
    May 2022 - September 2024

    • Worked with a global team to create branded content for our partners to promote our proprietary keyboard application.

    • Created mobile layouts in Figma to improve the UI/UX of our proprietary software to deliver user-centered designs that improved usability and customer satisfaction.

    • Developed and maintained a strong brand identity across all platforms, enhancing brand recognition and user engagement.

    • Provided mentorship and guidance to junior designers, fostering professional development and creativity.

  • Brighton Agency
    May 2017 – April 2022

    • Directed multidisciplinary teams to translate client objectives into impactful creative concepts, while working closely with account managers to ensure alignment between the client's vision and creative execution.

    • Designed packaging layouts and associated campaigns to promote new products for global clients.

    • Crafted compelling visual identities and brand narratives that drove client engagement and loyalty.

    • Guided and developed junior creatives, fostering a collaborative and high-performance team environment.

  • Washington University in St. Louis
    August 2016 – May 2017

    • Developed user-friendly and visually appealing websites that showcased college programs and events, while following ADA website design principles.

    • Created dynamic animations and multimedia content to enhance student engagement and promote campus initiatives.

    • Worked closely with faculty and administration to understand design needs and deliver effective digital solutions.

  • blu20
    May 2015 – May 2016

    • Developed eye-catching graphics for advertising campaigns across print and digital platforms.

    • Edited promotional videos, commercials, and social media content that effectively communicated client messages and increased audience reach.

    • Collaborated with clients to create visual content that enhanced brand identity and market reach.

    • Managed timelines and deliverables for multiple projects, consistently meeting deadlines and client expectations.

  • The Collegio
    August 2013 – December 2015

    • Lead and managed a full design staff to create compelling layouts and graphics for editorial content, enhancing the overall reader experience.

    • Maintained visual standards across all advertising and editorial materials, ensuring cohesive brand representation.

    • Worked closely with editors and photographers to align creative concepts with editorial objectives.

    • Oversaw multiple projects simultaneously, consistently delivering high-quality work under tight deadlines.

...and here’s what I do for fun!