Eukanuba
Premium
Performance
With the launch of the brand's new product lineup for canine athletes and professionals, we prioritized showcasing dogs in action to highlight their exceptional performance. This approach emphasized the necessity for specialized formulas designed to meet the nutritional needs of active dogs. Our task was to create the packaging and a launch campaign that effectively communicated the benefits of this food for the dogs that contribute significantly to the lives of others.
Creative Direction • Design • Packaging • Production • Shopper Marketing
Outcome
Upon completing the packaging design, we developed all necessary assets for a global product launch. We prioritized the customer journey in our in-store materials, emphasizing visual cues and purchase points from entry to checkout. The print materials featured new taglines and custom imagery of sporting dogs from renowned kennels. An influencer kickoff targeted the sporting community and received substantial support. We also updated and recreated digital assets to align with the new campaign across social media, Amazon, and Google Ads. Additionally, our campaign included a dedicated website, trailer wraps, and comprehensive sales materials to enhance visibility and engagement at all touchpoints.
