Royal Canin Take Your Cat To The Vet
Approximately one-third of households in the United States own at least one cat; however, many of these cats lack adequate medical care. Research by Royal Canin revealed that 53% of cat owners who have not visited a veterinarian in the past year believe it is unnecessary. In response, Royal Canin was in need of a campaign to raise awareness about the importance of regular veterinary visits for cats, furthering their commitment to pet health and well-being.
Creative Direction • Design • Logo Design • Production • Brand Identity
Outcome
In developing the branding for the Take Your Cat To The Vet (TYCTTV) initiative, we began by gathering assets and creating distinctive graphics. This process culminated in the design of a logo that effectively communicates three core elements: cats, veterinarians, and the affection between pet owners and their cats. The final logo features a friendly cat framed by a heart-shaped stethoscope, emphasizing interaction and warmth.
Following the logo design, we created collateral for use in veterinary offices, both in print and digital formats. The campaign has garnered support from over 50 celebrity and veterinary AdvoCats, as well as several feline organizations, including Banfield Pet Hospital, Chewy, and PetSmart. The hashtag #Cat2Vet was used over 5,000 times on various social media platforms, achieving over 100,000 engagements. Additionally, the campaign received coverage from major media outlets, including The Today Show and Cheddar.com.
