Meehan’s Seasoning Packaging
The Meehan family approached us with a well-established brand that required a modern update to better resonate with today’s consumers. Our project focused on revitalizing their brand identity, ensuring it reflected their commitment to quality and flavor while appealing to a broader audience. This led to the development of a refreshed brand identity that captures the essence of the Meehan family legacy while incorporating contemporary design trends.
Creative Direction • Design • Production • Packaging • Branding
Outcome
We began by conducting a thorough analysis of their existing brand elements, identifying areas for improvement. As part of this update, we designed new labels for their line of seasonings, starting with their all-purpose ribeye seasoning. The new label design emphasizes key product features and enhances shelf appeal, making it more attractive to consumers. We aimed to create a cohesive look across their product range that maintains brand recognition and highlights the quality of the ingredients.
